Dalla Lana School of Public Health

Faculty Member

Margaret MacNeill PhD (Simon Fraser), MA (Queen's), B.PHE (Toronto)

Research Interests

• Health communication
• Visual methodologies
• Social marketing of active living
• Health, risk and media representation
• Biopedagogy, health and physical activity
• Social media and high performance sport
• Youth, physical activity and health literacy
• Cultural studies of gender, ethnocultural identities and physical activity

Education & Training History

PhD (1994) Simon Fraser University. Applied Sciences, School of Communications

MA (1986) Queen's University. School of Kinesiology and Health Studies

B.PHE (1984) University of Toronto, Faculty of Kinesiology and PE

Other Affiliations

Centre for Sport Policy Studies, University of Toronto

Collaborative Graduate Program in Women's Health, University of Toronto

Primary Teaching Responsibilities

• JXP 5807: Health Communication (A joint course between DLSPH and EXS)
• EXS 7001: Media, Health and Cultural Studies (EXS Reading Course)
• KPE 100: Physical Cultural Studies (FKPE)
• KPE 301: Health Communication and PE
• KPE 302: Media, Health and Exercise Sciences (FKPE)
• KPE 390/490: Directed/Advanced Research (FKPE)
• Interprofessional Education Health and Wellness Session Facilitiator

Professional Summary & Appointments

Primary Appointments:

• Associate Professor, Faculty of Kinesiology and PE, University of Toronto
• Full Member, School of Graduate Studies: Graduate Department of Exercise Science

Cross Appointments:

• Dalla Lana School of Public Health, Full member SGS, Behavioural and Social Sciences Stream
• Executive Committee, Collaborate Graduate Program in Women's Health

Honours & Awards

• International Fellow of the National Academy of Kinesiology (formerly the Amercian Academy of Kinesiology and Physical Education), 2008
• Sociology of Sport Journal Award, 1997
• International Folio Award for Science Editing, 1994

Current Research Projects

• Health, Physical Activity and Media Literacy.
• High Performance Sport and Athlete Social Responsibility Initiatives for Health.
• The 'Girl Effect', Health Promotion and Sport for Development and Peace Programs.
• Living Schools Transforming School Communities into Active Cultures.

Representative Publications

• (2013). 'Screenagers' and In/Active Lifestyles: A Socio-Cultural Analysis of Healthy Life Span Promotion. Kinesiology Review, 2, 47-54.
• (2011). A Postcolonial Approach to Sport, Gender and Development. In B. Houlihan and M. Green (Eds.). Handbook of Sport Development, pp. 253-365. London: Routledge. Co-authors: Hayhurst, L., MacNeill, M., & Frisby, W.
• (2011). The Long Live Kids Campaign: Awareness of Campaign Messages. Journal of Health Communication, 16(5), 519-532. Co-Authors: Faulkner, G., Kwan, M., MacNeill, M., & Brownrigg, M.
• (2010). The Visions, Voices and Moves of Young ‘Canadians’: Exploring Diversity, Subjectivity and Cultural Constructions of Fitness and Health. In J. Wright (Ed.). Young People, Physical Activity and the Everyday. London: Routledge. Co-authors: MacNeill, M., & Rail, G..
• (2009). Opening up the Gendered Gaze: Sport Media Representations of Women, National Identity and Racialized Gaze. In P. Markula (Ed.), Olympic Women and the Media: International Perspectives, pp. 50-69. London: Palgrave.
• (2007). The Weight of Expectation. The International Journal of the History of Sport. 24(10), 1243-1263. G. Knight, N. Neverson, M. MacNeill, P. Donnelly.
• (2005). Living Schools: Redressing Inactivity and the "Epidemic" of Obesity, OPHA E Bulletin feature article, June.
• (2005). Negotiated Order and Strategic Inaction. In D. Pawluch, W. Shaffir, C. Maill (Eds.), Doing Ethnography: Studying Everyday Life. Toronto: Canadian Scholar's Press. Coauthors: J. Greenberg, G. Knight, P. Donnelly, M. MacNeill.
• (2003). Media Relations with Fitness, Lifestyle and Health Media Professionals, Health and Fitness Across the Lifespan, Toronto: CPTN.
• (2002). Inner City Youth, Activity Patterns, Health Beliefs and Interpretive Relations with the Media, Journal of Urban Health, S124, 79(4).
• (2002). Framing Females: Sport and Fitness Media, Women, Sport and Physical Activity. Hamilton: CAAWS
• (2000). Media, Activity and Youth Consumption. World Summit 2000: Youth, Culture and Media. Toronto: CDR Proceedings.
• (1999). Social Markting, Gender and the Science of Fitness: A Casestudy of Participation Campaigns, in P. White and K. Young's (Eds). Sport and Gender in Canada, pp. 215-231. Toronto: Oxford University Press.