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The New Normal is led by the following set of values. To ensure that we provide an environment that will foster growth, knowledge, respect and mutual understanding, we ask that all attendees, presenters, staff, volunteers and organizers learn, consider and embody the following values while participating in all aspects of the conference.

Evidence-based Practice and Critical Analysis

This conference prioritizes the adoption of evidence-based practice to bring forth accurate and quality information. We seek to shed light on the importance of filtering through articles of information by appropriately sourcing the findings and recognizing authorial implicit biases. Although conducting research through best-practices is imperative to the quality of information, it is often not enough to discern from right or wrong. Through this conference, we hope to empower individuals to think more critically of the information being consumed to come to a more evidence-informed and critically analyzed decision.

Equitable, Diverse, and Inclusive Community Engagement

This conference acknowledges the importance of community engagement that is equitable, diverse, and inclusive. We stand by embracing individual differences and allowing them to empower one another whilst offering everyone a space for their voice. By involving the diverse members of the community in which change wishes to be affected, the change becomes more suitable, sustainable, and effective. This conference aims to highlight the importance of the collaboration amongst communities and change effectors such as policy makers, healthcare workers, etc. as an avenue to combat the spread of misinformation and build trust.

Integrity, Transparency, and Ethical Conduct

This conference recognizes that misinformation in the public health domain is often related to a lack of integrity, transparency, and ethical conduct that surrounds the dissemination of information. By enhancing these principles and limiting the concealment by which information has been retrieved, the general public can more easily trust the knowledge sources and filter through the information overload. We hope to emphasize the criticality of openness and honesty amongst policy makers and public health workers towards the general public, especially when information is highly abundant such as public health emergencies, in order to render higher credibility and trust.

Social Justice and Advocacy

This conference prioritizes anti-oppression, trauma-informed, and decolonizing frameworks to address the spread of public health misinformation whilst advocating for equal opportunities and access to credible sources across the globe. We aim to bring awareness and encourage advocacy against disparities experienced by individuals with a range of social determinants of health. This includes, but is not limited to socioeconomic status, gender, ethnicity, race, racism, disability, colonialism, sexual orientation, education, and access to health services which may impact an individual’s access to proper information.

The Right to Know

This conference promotes each individual’s right to the provision of truthful information on an ad hoc basis. Hereinafter, all peoples are entitled to be informed of public health hazards, best-practices, and safety guidelines through credible and reliable sources. Though there exists an information overload in this age, we recognize that individuals are often not directly informed from credible sources in a transparent manner. We aim to encourage all individuals attending this conference to recognize their right to seek credible information when desired.

Socio-Ecological Model

This conference recognizes the multi-level influence that the individual, interpersonal, community, institutional, and policy levels have on the access to credible, reliable, trustworthy, and accurate information. The intersectionality of these levels will be acknowledged within this conference to identify ways in which each level impacts one’s provision of accurate information and how to deal with each level accordingly.

Contact information:

For questions and feedback regarding the Dalla Lana School of Public Health’s Student-Led Conference, please contact: