For years, news media were the gatekeepers to the public agenda. Anyone hoping to shape the debate on a given issue had to pitch stories to journalists, submit occasional op-eds, and hope for impact. But the current media revolution is turning the tables: Audiences now demand deeper coverage of complex stories at the very moment when media have fewer specialized staff to deliver it. Non-profits that know how to help news media cover a public issue – and who can undertake those collaborations responsibly – are now in a better position than ever to engage the public.

In this session, Rob Steiner shared five good ideas for non-profits that want to create new collaborations with media.

See video here