DLSPH Open: New brand invites you to Join us on the Forefront of Change in Health

January 9/2019

Dear colleagues,

A year and a half ago, the DLSPH embarked on the first Faculty-wide branding exercise to refine our story as a leading school of public health and health systems. Thanks to the hard work of our community, this week we’ve launched our refreshed narrative and visual identity along with an invitation to Join us on the Forefront of Change in Health.

First, a note of thanks to all students, faculty, staff, alumni, donors and partners who participated in this collaborative process, which we conducted in partnership with Hambly and Woolley, a creative firm with strong U of T knowledge and experience.

It was important for our community to participate in an intensive engagement process because our Faculty’s composition has significantly changed over the last five years: becoming a stand-alone faculty; launching the first fundraising campaign for a Canadian public health school; the transition of the Institute of Health Policy, Management and Evaluation and the U of T Joint Centre for Bioethics into the School; and launching the Waakebiness-Bryce Institute for Indigenous Health, among other milestones.

With support and input from our community, this process verified that we’re on the right track with our vision, mission and values statements and it’s helped us refine DLSPH’s story:

  • The DLSPH is an internationally recognized community of scientists, teachers, students, practitioners, policy makers and citizens, creating new knowledge, educating change makers, advancing practice and guiding the way to better, more equitable outcomes in population health and health systems – locally, nationally and globally.
  • The DLSPH community collaborates widely to improve health at a population level and health services at a system level – on a sustainable foundation of public good and social justice.
  • The DLSPH is strategically situated in the heart of the GTA and an integral part of U of T and of Canada’s largest health ecosystem in a globalized world.
  • We are rigorous and inventive, strengthened by the courage to stand up for what is effective, fair and just.

The DLSPH brand promise sums up our story: Join us on the Forefront of Change in Health.

This promise describes what our stakeholders can expect from us. It’s an open invitation to be a part of developing new knowledge, in a place of broad influence, to create better, more equitable population health outcomes and health systems. Together we will chart new territory and grapple with change to improve health and health systems.

To support this promise and narrative, we’ve launched a refreshed visual identity, including a unique wordmark and colour palette to use in combination with our University of Toronto logos.

This wordmark demonstrates connections between public health and health systems and the colours are intended to be emblematic of change in health, while demonstrating alignment with the University of Toronto brand. Finally, it illustrates that the sum of our parts — including all of our institutes, centres and partners — makes our impact stronger.

All of this work is part of a broad sweep of activities that DLSPH is undertaking to increase the recognition, reputation and coherence of the School both internally and externally, and with your support, we’ll continue to integrate the visual identity School-wide over the coming months.

Tools and templates, including our logo, wordmark, letterhead, PowerPoint, poster and business cards are available for download on the website. Questions should be directed to Nicole and Françoise at communications.dlsph@utoronto.ca.

We’re all here to change outcomes. Together with a strong message and refined look, we will amplify our shared impact while cultivating sustainable international partnerships that expand the global footprint of our community. I’d like to thank our all members and supporters of our community for their ongoing engagement and I look forward to working with everyone to proudly share our story.

Wishing everyone a happy and productive new year.

Sincerely,

Adalsteinn Brown
Dean and Professor
Dalla Lana School of Public Health